Why would a business person read a book written by an engineer?

I have no friggin idea! Seriously, why does anybody buy and read business books? Simple. If you are running a business, or leading a group, or managing a product, you probably are willing to consider any possible way to get an edge. You, like me, would rather not sit in your cubicle, insulated from the [...]

Why would an engineer write a business book?

It’s not as crazy as you might think. Engineers are skilled at analysis and problem solving. Well, what better problem is there than trying to fix the broken state of American business? I mean it; things are really messed up out there. I’m sure most of you will agree. And to me, it seems all [...]

Disclaimer #2 – you were warned.

Again…I feel compelled to warn you unsuspecting folks out there about my writing style. Some may call it cynical, but I prefer irreverent. Some may call my humor biting, but I prefer to call it wry. You see, when you are popular, famous, and/or rich, you seem to get the benefit of the doubt, and [...]