Posted by Tom on March 19, 2012
My position is: Apple is trying to take over the world…and they may just succeed. At least in the near future they are the odds-on favorite. If you already have mostly Apple equipment, then buying a $99 Apple TV will be the best investment you ever make by comparision. Even if you only have ONE [...]
Categories: Product Design
|
Tags: how to, misc
|
No comments
Posted by Tom on January 29, 2010
Welcome to the third and final part of my 3 part series on how to approach traditional publishers. In Part 1, I talked about the basic components of a book proposal, the cornerstone of making a successful pitch to publishers. In Part 2, I discussed the hierarchy of publishers, showing the different tiers of publishing. [...]
Categories: Publishing
|
Tags: how to, marketing, publishing, writing
|
5 comments
Posted by Tom on January 25, 2010
Welcome back for Part 2 in my series about how to approach traditional publishers for your book. In Part 1 of this series, I broke down the component parts of a typical book proposal. A book proposal is essentially a business plan for your book that you hope will sell a publisher on your idea. [...]
Categories: Publishing
|
Tags: business, how to, marketing, publishing
|
4 comments
Posted by Tom on January 13, 2010
Well, I’ve decided. Kind of. Feedback from friends, family, colleagues, strangers on the street, talismans, soothsayers, noblemen, and others has convinced me that I should, at minimum, give traditional publishing a chance to work. Yes, I’ve heard all the horror stories. I know it will add time to the entire process. But the added reach [...]
Categories: Publishing
|
Tags: how to, marketing, publishing
|
8 comments
Posted by Tom on January 4, 2010
After spending the past couple of weeks dealing with things like airport security, airline phone support, end of year tax issues, our wonderful healthcare system, and the like, it seems appropriate to talk about another topic in the book – the abuse of barriers. Barriers are designed to block something – a person for example [...]
Categories: Barriers
|
Tags: business, Content, customer, how to, marketing
|
2 comments