Getting down to the nitty-gritty now..so the book title has been tweaked a bit. The FINAL title is now: What Not to Do in Business – The leadership and management survival guide. It is more specific to business and the subtitle is much simpler. I think it will be more obvious what the book is [...]
Categories: marketing, Publishing
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Tags: Content, marketing, publishing
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Yep…I’m really done. Finally. I’m writing some of this post while I’m sitting in a hotel room in Shanghai. Not sure what time it is (in Shanghai or anywhere else), but I know it’s pretty late and I’m pretty tired. But the good news is that my new book is finally and completely done. So [...]
Categories: marketing, Publishing
| Tags: Content, marketing, publishing
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The Enterprise was immobilized. Caught like a helpless animal in a trap, struggling fruitlessly to escape, knowing all the while that the inevitable end was drawing nearer and nearer. No power. Shields were down. Engines were offline. Soon, the Phesarius would open fire. The droning countdown of the Baalok creature both infuriated and terrified Kirk. [...]
Categories: Team Building
| Tags: business, Content, Leadership, Philosophy
| 6 comments
After spending the past couple of weeks dealing with things like airport security, airline phone support, end of year tax issues, our wonderful healthcare system, and the like, it seems appropriate to talk about another topic in the book – the abuse of barriers. Barriers are designed to block something – a person for example [...]
Categories: Barriers
| Tags: business, Content, customer, how to, marketing
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Welcome to Part 2 of my two-part series on how book publishing is changing in ways that are revolutionizing how information and art is being made available to all people. It really is a new ballgame. In Part 1, I talked about the process of using a traditional publisher to get your book published. I [...]
Categories: Uncategorized
| Tags: Content, marketing
| 3 comments
