OK..it’s been over 5 months now, and I’m still waiting for the “impending” launch of the JooJoo tablet. So much bluster from Michael Arrington of TechCrunch fame. So much “I’m a victim” from Fusion Garage’s Chandra Rathakrishnan. So much of so many things that simply don’t matter. And way too much of one thing which is woefully absent in business today…integrity.

It’s so easy to get caught up in the “fight”, to get fired up by the other guy’s words, to forget that there is only one reason you get to be successful ultimately in business. And that reason is, that somewhere, someone cares. Not about you. But about what you provide to or for THEM. Those people are your customers. Too many business people today seem to forget that is exactly why they schlep into work every morning. Not to have fun. Not to make money. Not to screw around. Yes, those are laudable side-effects of a thriving business and often times get more than their share of blog postings and media attention. But the real reason we are all here, day in and day out, is to make your customer ecstatic about our products and/or services. Without that, none of those other things would ever exist.

None.

So the next time you here someone talk about how great something is, and about how you’ll be seeing it Real Soon Now, remember, talk is cheap.

If you aren’t sure, just as Mike Arrington. I’m sure he’ll tell you all about it.