Wow…too many double-negatives for you?

In any event, Apple just announced the next version of their professional image-editing tool, Aperture. Aperture Version 3 is now being marketed with the tagline “Taking photos. Further.”, which to me seems like an obvious ripoff of Kodak’s famous [and better] tagline “Take Pictures. Further.”. Whether or not you believe that the Apple folks knew what they were doing when they came up with this, or if indeed none of their marketing folks is over the age of twelve or surfs the web regularly, we may never actually know. But if you want to read more about it, surf on over to my general opinion blog for all the gory details. I just had to add a note here, since it is a good example of What Not to Do.